Emergen-C: Emerge Our Best Campaign

Emergen-C, a vitamin drink supplement, increased sales and market share in the US by launching video and Instagram ads that positioned it as an everyday brand for wellness, not just when you're sick.

Campaign details

Brand: Emergen-C Agency: Revolution Digital

Strategy

Objective

The wellness category has experienced explosive growth over the last few years, with global wellness market size estimates surpassing $4 trillion in 2020. While myriad trends

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