Eicher Motors Limited (Royal Enfield): Made like a gun, goes like a bullet

Royal Enfield, a motorcycle brand, increased its conversion rate by 420% in Indonesia despite the COVID-19 lockdown.

Campaign details

Brand: Eicher Motors Limited (Royal Enfield) Agency: Toolbar Digital (DM Pratama Communication)

Strategy

Objective

In the extraordinary situation of Covid-19 pandemic, Royal Enfield motorcycles needed to find ways to connect with their po

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