Dove: Deo Dry Serum mobile campaign

Dove, a skincare brand, launched a gamified mobile campaign to promote its new dry serum deodorant – the first of its kind in the Philippines.

Campaign details

Brand: Dove Agency: Mindshare Philippines Region: APAC

Strategy

Objective

In the cluttered Philippines deodorant market, Dove stands out as a thought-leader for beauty, always being the first to advocate new products and marketing formats.

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