Doritos x Illegal Civ

Doritos, a tortilla chip brand, partnered with UPROXX, an entertainment and pop culture website, to launch a limited-edition streetwear fashion collection to make a statement and strengthen Doritos' brand image.

Campaign details

Brand: Doritos/Frito Lay Agency: UPROXX

Strategy

Objective

Doritos is a brand synonymous with bold, vibrant energy; and often recognized as a disruptor, quick to champion what is unique and different. But in 2019, it had been some time si

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