Dole: Quaran-tensions & normal-ish

Dole Sunshine, a packaged fruits and vegetables brand, promoted its fruit bowls with ads that humorously portrayed the tensions experienced by many families during the COVID-19 lockdowns.

Campaign details

Brand: Dole Lead Agency: Mobiclicks Region: North America

Strategy

Objective

2020 was a year of unexpected learnings and Dole Sunshine Company, a leading global player in packaged fruits and vegetables committed early on to supporting their consumers as they were forced to adapt and evolve.