DİMES Voice command

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Campaign details

Brand: DİMES

Advertiser: Genart Medya

Country: Turkey

Strategy

Objective

DİMES aimed to develop a project which attracts breakfast preparation enthusiasts. DİMES is not only willing to differentiate itself while communicating with squeezed juice consumers by means of assembling various media and content behaviour habits, was the perfect match to the briefing and a project was planned to fit the dynamics of as well as the goals.