Dimes Voice Command

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Campaign details

Brand: Dimes Lead Agency: Genart Medya Region: EMEA

Objective

DİMES aimed to develop a project which attracts the breakfast and breakfast preparation enthusiasts' and also focused on the concept of "breakfast" embraced by the communication of its squeezed juice products. DİMES is not only willing to differentia was perfect match to the briefing and target audience and a project was planned to fit the dynamics of as well as the goals.