Dimes Breakfast Street Foursquare Campaign

DIMES, a health food brand, carried out a successful digital campaign using navigation app Yandex Navigation to reach Turkish consumers stuck in traffic.

Campaign details

Brand: DIMES Agency: MG MEDIA Region: EMEA

Strategy

Objective

The campaign objectives are as follows:

  • To expand the brand awareness for our target group
  • To reach 1 million people.
  • Reach and Engagement were our primary KPI's, it was measured by social media.