Dimes Breakfast Street Foursquare Campaign

Dimes, a restaurant chain, promoted its sponsorship of a famous street in Turkey by launching a crowd level map that showed customers when queues were long at popular breakfast clubs.

Campaign details

Brand: Dimes Agency: AdColony Turkey Region: EMEA

Strategy

Objective

Dimes wanted to own the concept of breakfast in İstanbul. In order to do so, they had a sponsorship at one of the most famous streets of Istanbul, where all the famous breakfast clubs are located. (Beßiktaß Breakfast Street) As part of th