DIMES: 90'lara Başka Bak

DIMES, a fruit juice brand, successfully increased sales by launching a campaign that used 90's Turkish pop songs and outdoor events to engage consumers' memories of the brand.

Campaign details

Brand: DIMES Lead agency: AdColony Turkey Region: EMEA

Strategy

Objective

DIMES, as Turkey's first domestic fruit juice brand wanted to tell their roots and own the retro trend by reminding the longed memories.

DİMES produced its first fruit juice with its brown glass bottle. For this reason, DİMES has re-started to bring their consumers to open-air cinemas, tea gardens, street games and unique memories of the past.