Campaign details
Brand: DIMES Lead agency: AdColony Turkey Region: EMEA
Strategy
Objective
DIMES, as Turkey's first domestic fruit juice brand wanted to tell their roots and own the retro trend by reminding the longed memories.
DİMES produced its first fruit juice with its brown glass bottle. For this reason, DİMES has re-started to bring their consumers to open-air cinemas, tea gardens, street games and unique memories of the past.
