DIMES: 90'lara Başka Bak

DIMES, a fruit juice brand, successfully increased sales by launching a campaign that used 90's Turkish pop songs and outdoor events to engage consumers' memories of the brand.

Campaign details

Brand: DIMESLead agency: AdColony TurkeyRegion: EMEA



DIMES, as Turkey's first domestic fruit juice brand wanted to tell their roots and own the retro trend by reminding the longed memories.

DİMES produced its first fruit...