DIMES: 90'lara Başka Bak

DIMES, a fruit juice brand, successfully increased sales by launching a campaign that used 90's Turkish pop songs and outdoor events to engage consumers' memories of the brand.

Campaign details

Brand: DIMESLead agency: AdColony TurkeyRegion: EMEA

Strategy

Objective

DIMES, as Turkey's first domestic fruit juice brand wanted to tell their roots and own the retro trend by reminding the longed memories.

DİMES produced its first fruit...