DGB Saints Wines: Pick your Saint

Saints Wines, a wine brand, promoted its brand through a mobile-first engagement campaign that used trackable SMS and gamification to reach consumers across South Africa.

Campaign details

Brand: Saints Wines Advertiser: SilverstoneCIS Country: South Africa

Strategy

Objective

DGB has a brand called the Saints Wines. They have been running promotional marketing campaigns in retail supported by ATL, BTL social and digital media with the objectives of driving sales, building a customer database and developing insights.