Cricbuzz: #AbCricketBuzzega

Cricbuzz, a cricket news and entertainment app, launched a campaign in India to bring back traffic to the app, ensure new downloads, and dominate the conversations around cricket.

Campaign details

Brand: CricbuzzLead Agency: WATConsultRegion: APAC

Strategy

Objective

The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic....