Coca-Cola: Support Your Locals with DCO

Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.

Campaign details

Brand: Coca-Cola Agency: Carat Turkey Region: EMEA

Strategy

Objective

With the social dynamics that COVID-19 has changed all over the world, people had to revise all their habits in order to get used to a whole new order. While prioritizing their needs, consumers preferred products-brands that added value to them, supp