Coca-Cola: Share A Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar & Google Assistant

Coca-Cola, a carbonated soft drink, increased its market share and reach in India by launching the Share A Coke campaign with physical and digital coke bottle labels.

Campaign Details

Brand: Coca-ColaLead Agency: Interactive Avenues Pvt. Ltd.Region: APAC

Strategy

Objective

Our key objective was to reach young adults on the most engaging platforms in India, in a manner that was relatable and contextual. The intent was to...