Coca-Cola: Coke Energy - This energy is for you

Coca-Cola, a carbonated drinks brand, launched its energy drink Coca-Cola Energy in Turkey by using a customised media strategy to target key energy need moments for consumers.

Campaign details

Brand: Coca-Cola Energy Agency: Carat Media Turkey



Our strategic objective was to expand the energy drinks category, create awareness, and drive trial for Coca-Cola Energy.

In the beverage category, energy drinks are usually positioned as products that go along with extreme conditions/sports or extreme physical activity, and we believe that this approach does not do justice to this sub-category and limits consumption oc

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands