Coca-Cola: Coke Break

Coca-Cola, a carbonated soft drink brand, increased sales and top-of-mind awareness by using time-targeted virtual calls that enticed Cambodian viewers to have an ice-cold Coke.

Campaign details

Brand: The Coca-Cola Company/Coke Lead agency: Moblaze Region: APAC

Objectives

When it comes to soft drinks, consumers are turning to other, non-carbonated beverages such as teas or juice-based drinks. Cambodia is no exception to this trend and Coke was at risk of losing out.