Clear Men: Swipes All – Hijacking League of Legends

Clear Men, a shampoo brand, leveraged the eSports platform to connect with young men in Vietnam.

Campaign details

Brand: Clear Men, Unilever Agency: Mindshare Vietnam

Strategy

Objective

Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant.

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