Clear Men: Swipes All – Hijacking League of Legends

Clear Men, a shampoo brand, leveraged the eSports platform to connect with young men in Vietnam.

Campaign details

Brand: Clear Men, Unilever Agency: Mindshare Vietnam



Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant.

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