Clear Men: Hijacking live game with real-time prediction

Clear Men, a shampoo brand, launched a campaign in Vietnam to create awareness among esports enthusiasts through differentiated brand exposure, engage with the gamer community and entice the community for product trial by making brand exposure shoppable.

Campaign details

Brand: Unilever / Clear Men Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant. With changing time, the brand had to operate in the passion territory of the younger gene