Clear: Lemon Fresh

Hair care brand Clear created a mobile augmented reality strategy using Gojek motorbike taxi drivers' helmets to launch its Lemon Fresh variant in Indonesia.

Campaign details

Brand: Unilever / Clear Lead agency: Mindshare Indonesia Country: Indonesia

Strategy

Objective

To launch its new Lemon Fresh variant, Clear wanted to find a way to communicate its fresh feel in a way that really connected with Indonesians. The brand noticed that most people spend a long time on their phones during their commute to and from wor