Cimory: #CucokCucuCimory

Cimory, the dairy brand, launched a new milk product line in Indonesia.

Campaign details

Brand: Cimory Lead Agency: TikTok Region: APAC

Strategy

Objective

In July 2020, Cimory, an Indonesian dairy brand leading in yogurt products launched a new milk product line and wanted to build on their brand's category awareness.

They wanted to reach their audience with two goals in mind: