Chevrolet: Master Building The All-New Chevy Silverado

Chevrolet, an automotive brand, partnered with LEGO and Warner Brothers to promote the launch of its new Silverado truck in the US through social content that featured a full-size Silverado truck built out of LEGO blocks.

Campaign details

Brand: Chevrolet Agency: Weber Shandwick

Strategy

Objective

Partnering with LEGO and Warner Brothers, our goal was to reach a new audience in a way that could only work on social media. We wanted this content to be a social disruption and generate unprecedented impressions and engagements on Chevrolet's owned