Cheetos: Rock Scissors Paw

PepsiCo, a food and beverages company, launched a gamified campaign across a range of channels to promote its latest Cheetos product in Turkey.

Campaign details

Brand: PepsiCo Agency: OMD Region: EMEA



Cheetos and it's brand hero Chester character stands for 'liberating playful mischief' and owns the 'family fun' territory. At our latest new product, Cheetos crisps were shaped fo

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