Cerveza Victoria: Mother's Day

Cerveza Victoria, a beer brand, built brand engagement by enabling consumers to delight their mothers on Mother's Day while social distancing in the USA.

Campaign details

Brand: Cerveza Victoria Agency: amplify.ai

Strategy

Objective

Build brand engagement with a highly engaging and viral Mother's Day campaign by offering fans of Cerveza Victoria a way to delight their mothers on the holiday, while social d built a fully-automated and interactive user experience to engage customers with an AI-driven branded virtual assistant and consumer engagement platform, which enabled highly effective natural language interactions with persistent, personalized, messaging-based experiences to optimize the consumer journey. leveraged Messenger with click-to-Messenger ads and the ability to re-engage users through notifications to create multiple personalized videos and easily share the experience with friends and family.

The sharing features enabled boosted total users by over 23%.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands