Castrol: With You On The Road Ahead

Castrol, an industrial and automotive lubricant brand, set out to recruit 10,000 customers in Vietnam and increase its brand advocacy score by one point.

Campaign details

Brand: Castrol Agency: Castrol BP Petco Region: APAC

Strategy

Objective

Castrol's mission is to keep the world moving. Mechanics play a key role in influencing customer's purchase decisions, and engagement with mechanics is critical in sustaining and growing brand advocacy. With intensified competition, Castrol faced the

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