Cadbury 5 Star: Ok Google, eat a 5 Star

Cadbury's, a chocolate brand, launched a campaign in India to promote 5Star and connect Gen Z using a voice bot on Android phones.

Campaign details

Brand: Cadbury 5 Star Lead Agency: Wavemaker India Region: APAC

Strategy

Objective

With the pandemic lockdown, the economic situation in India was grim. Chocolates, which is considered a discretionary spend in India, saw a massive drop in sales in between Mar-May'20.