Burger King: Hijacking BTS X McD collaboration!

Burger King, a fast food chain, hijacked a McDonald's campaign in Indonesia to promote its new meal.

Campaign details

Brand: Burger King Indonesia Lead Agency: Mediacom Indonesia Region: APAC

Strategy

Objective

Burger King has a strong presence in Indonesia across 24 cities through 175+ outlets. The COVID-19 pandemic impacted Burger King Indonesia in various contexts such as market, business, brand and culture.