Breeze: Unilever leverages first-party data to drive insights and personalization at scale

Breeze, a liquid detergent brand, grew market penetration in the Philippines by familiarising consumers who traditionally used powder detergents with liquid detergent.

Cleaners & detergents
Philippines

Campaign details

Brand: Breeze Agency: Mindshare Philippines Region: APAC

Strategy

Objective

The detergent market in the Philippines is dominated by powders and bars, with more than 95% of consumers preferring these formats over liquids. Breeze, the liquid detergent from Unilever, had the objective of growing market penetration, by familiari

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