Bodeboca: How did the Bodeboca acquisition campaigns outperform during lockdown?

Bodeboca, an online wine retailer, increased return on investment (ROI) and generated 85% more app downloads in Spain.

Campaign details

Brand: Bodeboca Agency: Addict Mobile Region: EMEA

Strategy

Objective

With more than 6,000 references, Bodeboca – a Pernod Ricard Group brand – is the leading online wine retailer in Spain. Its app was launched in 2015 and is gradually gai

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