Bivina: That’s Sea Spirit

Bivina, a beer brand, released a music video and held events to target men from Vietnamese coastal regions as part of its campaign That's Sea Spirit.

Campaign details

Brand: Bivina Agency: Red Star Region: APAC

Strategy

Objective

Born in 2019 under the Bivina family, Bivina Export is positioned as a beer specifically made for coastal people, with a refreshing taste that goes well with seafood, the right

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