Berocca: Get Supercharged at 2pm

Berocca, a multivitamin brand, aimed to convert occasional consumers into daily consumers in Vietnam.

Campaign details

Brand: Berocca Agency: Carnival

Strategy

Objective

It's not easy to make it to the top, but it's even more challenging for a top-of-mind brand like Berocca to break out of its comfort zone to aim higher. Being the market leader in multivi

Although Berocca was the first health brand in Vietnam to launch a TikTok campaign, the brand has broken all the benchmarks:

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