Baby Dove: #RealMomsVillage chatbot – a data-driven campaign recognizing moms' needs

Baby Dove, a baby care brand, launched a campaign in the Philippines to improve data collection from mothers.

Campaign details

Brand: Baby Dove Lead Agency: Mindshare Philippines Region: APAC

Strategy

Objective

Since its inception in 2018, Baby Dove was able to position itself as one of the leading baby brands in the market with its strong moisture proposition in a category that focuses on products that offer gentle and mildness for babies' skin.