Axe: Visual Radio

Unilever's deodorant brand Axe Target achieved its marketing goals through innovation on radio combined with the use of mobile.

Campaign details

Brand: Unilever/Axe Agency: Initiative Region: LATAM

Objectives

Axe Target was getting older and the Brand Proposition wasn't relevant anymore. The Brand evolved and developed a new vision of masculinity focusing on authenticity: "Find your Magic".

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