Asian Paints Royale Atmos: Clean The Air

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

Campaign details

Brand: Asian Paints Royale Atmos Lead Agency: Madison Media Region: APAC

Strategy

Objective

While indoor air pollution exists, very few people are aware about it. Asian Paints, during the launch of its brand Royale Atmos, had 2 clear goals.

  1. To

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