Asian Paints Corporate: Where the heart is!

Asian Paints, a paint company, partnered with various celebrities in India to launch a series of YouTube videos that showed the inside of their living spaces to connect with a younger audience.

Campaign details

Brand: Asian Paints Corporate Agency: Madison Media

Strategy

Objective

Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build percep

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