Akbank: The Rising of New Generation T

Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.

Campaign details

Brand: Akbank Agency: Akbank Region: EMEA

Strategy

Objective

Tosla is an electronic money transfer platform in Turkey that enables money transfer 24/7 for free and shopping easier with a prepaid card linked to your Tosla account. Akbank, which is one of the biggest banks in Turkey, is the parental company of T