Akbank: Ex Machina – AI From The Marketing Automation

Akbank, a financial services brand, used artificial intelligence to bolster marketing automation and transform the business by quickly creating ad variations, detecting early signs of ad fatigue and predicting creative potential before advertising.

Campaign details

Brand: Akbank Agency: Akbank Region: EMEA

Strategy

Objective

Machines have become better each day in delivering results and advertisers have benefited from marketing automation since then.

As the digital sales team of Akbank, we are respons

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