adidas: The Uncancelled Cup

Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.

Campaign details

Brand: adidas Agency: Wunderman Thompson Istanbul Region: EMEA



In a world where all sports events had been cancelled and everyone was stuck at home, people sought silver linings to help them feel stronger and optimistic. As Turkish people, our passion for football is limitless but after the coronavirus outbreak,

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