Abbott: Grow Tet campaign 2021 – For a together grown-up Tet

Abbot GROW, a growing up milk brand, promoted its product by launching a music video during the Vietnamese lunar new year festival Tet.

Campaign details

Brand: Golden Digital - Vizeum/ AbbottLead Agency: Golden DigitalRegion: APAC

Strategy

Objective

Tet has consistently been an occupied race of brands competing to advertise. Above all, due to the leftover impacts of Covid pandemic the earlier...

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