The Value of Fame: When Famous Ideas Run Out of Steam

This case study discusses the appointment of a new agency to help keep the Tango brand ahead of its rivals, especially the arch rival Fanta.

When Famous Ideas Run Out of Steam

The Value of fame

Andrew Melsom Agency Insight

Tango, a fruit carbonate owned by Britvic, is so famous that 14yearolds who are now in the target group for this product can still recall the advertising that ran when they...

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