Thanks for the memories, Kodak

Michael Bayler looks at the marketing history of Kodak and its position of owning "memories" and how this position was lost in the digital revolution.

Thanks for the memories, Kodak

Michael Bayler Bayler and Associates

Michael Bayler suggests that we have lost more than just a business with the demise of Kodak.

I started looking at Kodak just weeks before its Chapter 11 announcement of January this year, in the context of some strategic work for a movie client. It won't surprise you that a major motif in the boardrooms of LA is: 'Above all, please let us av