Statements of corporate values trivialise ethics and demean employees

This article describes how the process by which a company decides upon its corporate values is becoming a one-dimensional marketing exercise that reflects nothing of an organisation's true character.

Statements of corporate values trivialise ethics and demean employees

Jules Goddard London Business SchoolTony Eccles Cass Business School, City University

"When we deliberate, it is about means, not ends." Aristotle

Transition: From values to virtue

"The de-moralisation...