If only for our own sakes, let’s take pity on the cowering consumer

As competitive conditions become apparently ever harder, marketing language (e.g. in presentations to the board) becomes increasingly aggressive.

If Only For Our Own Sakes, Let's Take Pity On The Cowering Consumer

Jeremy Bullmore WPP

I'm not sure precisely when it became fashionable for marketing directors, brand managers and advertising account executives to become aggressive but they're...

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