Going digital: Marketing leadership in the B2B sector

This article outlines the impact digital technology has had on B2B organisations and sketches the important role marketers can play going forward.

Going digital: Marketing leadership in the B2B sector

Grant Duncan Spencer StuartAlexandra Ghashghai Spencer Stuart

The role of marketing in the B2B sector is undergoing profound change. Once the poor relation to sales, and with little credibility in the...

Not a subscriber?

Schedule your live demo with our team today