Disruptive strategies work and minimise envy

In this article, the author argues that creativity should never be killed at birth, even if it often turns out to be a bad idea.

Disruptive strategies work and minimise envy

Rory Sutherland Ogilvy Group UK

Creative ideas can be kind of stupid but they should not be killed at birth, writes Rory Sutherland.

If you want to lead a sane and well-ordered life, do not marry someone who ha

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