Declining trust: Client-agency relationships face continued pressure

Jeremy Caplin

This article describes how the strain of the fast-moving communications world is showing in the lower levels of trust between agencies and clients.

Declining trust: Client-agency relationships face continued pressure

Jeremy Caplin Aprais Worldwide

The strain of the fast-moving communications world is showing. Aprais' worldwide database of client-agency evaluations paints a picture of fragmentation. lower levels of trust between agency and client are complicated by increased frustration that mu

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