Chief value officer: Reframing marketers' central role in the organisation

Luc Bardin

This article explains how the role of marketing in organisations is evolving and changing rapidly.

Managing the marketing function

Chief value officer: Reframing marketers' central role in the organisation

Luc BardinStrategic Partnering Ltd

Marketing's role in organisations seems increasingly unclear A number of factors - technical, structural, new business models and others - have...

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