Brexit, brands and the fear of the future

This article relays research from the Futures Company on the profound value differences between voters on opposing sides of the referendum in the UK on membership of the European Union, and explores the implications for both politics and communications.

Brexit, brands and the fear of the future

Andrew Curry and Joe Ballantyne

The real impact of Brexit is yet to be seen, but consumer data from The Futures Company describes the dramatic value differences between Remainers and Leavers. These value differences, along with the instability of the current post-Brexit political e

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