Brand fight-back against private label: too little, too late?

This article investigates whether the major supermarkets have already lost too much ground to the discounters to make a recovery.

Brand fight-back against private label: too little, too late?

Tim Eales IRI

Private label is now a mature market and brands are recognising that it is here to stay. The rise and rise of the discounters, which has fundamentally changed the retail landsca

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