Mitsubishi Motors Australia: How Mitsubishi has the time of its life again and again and again

Mitsubishi, an automotive brand, became a definitive SUV brand and grew during the automotive recession in Australia.

Executive summary

'Built For The Time Of Your Life' has helped move Mitsubishi from dormant to the definitive #2 SUV brand. This transformative story begins in 2016 when we positioned Mitsubishi as the people's SUV expert and injected an uplifting feeling into brand, product and importantly retail. I